Monday, July 7, 2008

Barack <3s Gotham

GQ's May 2008 issue had a blurb about Barack Obama's campaign font, Gotham, which was created for Gentlemen's Quarterly.  

You can read the whole thing here, but what I thought was most interesting was the signs from Barack rallies.  They don't just have his name.  Hell, he's the only black presidential candidate - we know who he is.  Anyway, I thought it was a great conceptual thought.  All the people at these rallies hold up the provided signs, and media takes pictures and videos.  This brands his face with more than his name, but what he aims to achieve.  

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