Why so serious?

Why the F#@& is this Madea Goes to Jail poster so serious? I guess Madea is a "jail bird" if she's going to jail, but this looks more like a Seal project than a comedy starring a huge man dressed as an old lady. The other posters are far more appropriate.






BONUS:
The "Why so serious?" line is from the Dark Knight Batman movie, if anyone was racking their brain to remember. Here's my favorite poster from the Dark Knight promotions. The joker in that movie (Heath Ledger's last & arguably best role) always leaves a Joker card at the scene of his crimes. At one point he even says, "Here's my card..." Check out The Dark Knight if you haven't seen that movie.