Introduction of the iMac

Steve Jobs ca. 1998, wearing a goofy button down collar with no tie, yet buttoned to the neck. His pitch for the iMac is wonderfully written, Highlighting all the best aspects of the computer. This is apparently the first Apple product to use the now-iconic, oft-copied "i" prefix. Here's some of what Jobs suggests this "i" stands for/represents:

i = internet
individual
instruct
inform
inspire

got this via Catfish Vegas.

BONUS:
The intro (the following year) of the iBook. I notice that he likes the Punnett square tables (he calls it a matrix).

Ford Fusion on TV, Apple invades Pitchfork

Ford is coming out with a Hybrid version of its Fusion sedan for 2010. "We Speak Car" is the ad campaign's theme, emphasizing that Ford knows more than just trucks or vans. They've released 3 commercials (of which I'm aware), and they all have some great animated type swirling around. I know nothing about digital animation like this, but I enjoy the commercials:








and this one is my favorite, typographically:


I especially love when the car slides through the letters near the end of that last ad.
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It reminds me of the Apple ads on Pitchfork -- I've been meaning to blog about that anyway. (I must have watched it at least a dozen times.) I loved that the ad interacted with the website!
This was on Pitchfork's home page to accompany the redesigned Pitchfork website. (The exact same animation was on ESPN.com.):






There was apparently one of these on Yahoo Games as well, but really -- who uses Yahoo anymore?






**BONUS TV AD!**

This was by far my favorite Super Bowl XLIII Commercial, advertising Jay Leno's new show:

Johnson + Johnson medical tape

I rediscovered an old roll of Johnson & Johnson medical tape tonight under the sink.  I kind of remember thinking it looked cool previously, but tonight I decided to blog about it.  

I did some homework and learned that they haven't changed their logo, pretty much ever.  I was surprised the logo's font hadn't been updated, but I was pleased.  I know this company prides itself on heritage, and time & success have shown what this recognizable, personal touch - as well as consistent top quality - has done for the public's view of the brand.  

As it turns out, the logo is not a font, but was based on the handwriting(same link as "pretty much ever") of James Wood Johnson, co-founder of the brand (founded with his brother, Edward Mead Johnson in 1886).  His handwriting was a little messy, but personalities like the ampersand connected to the second J are taken into great consideration.  

Johnson & Johnson's blog, Kilmer House, has tons of history.

 

The tape canister couldn't be more simple.  It uses red, white & blue, and includes the universal medicine symbol - a red cross.  I like how "Adhesive Tape" is in blue on the sides, and white-on-blue on the top.  Great uniformity.  Also, the bold, all-caps lettering is not only clear (to the shopper's eye from the shelf) but a good, simple contrast to the cursive "Johnson & Johnson" logo. Both pieces of the product are identical on either side of the piece - so no instructions or anything on the other side.

The female half has one end of the metal rolled out, and one rolled inward.  The inward-rolled end serves as a blocker for the spindle.. So the only way to put the spindle away is when the tube's logo is upright.

The logo as it appears on their website now:

Murchison-Hume

I just stumbled upon this fancy line of cleaning products called Murchison-Hume, out of Australia (launched Dec. 2007). The brand is entirely focused on green-ness and natural ingredients -- a movement I am behind, but not obsessed with.
I am, however, obsessed with branding and labels and fonts and colors. Murchison-Hume sells 500ml (16.9oz) spray bottles, and accompanying refill bottles of 1 liter (33.8oz); I like that these encourage reuse, as well as buying more of their product (Hey, it's all about the business). I'm not able to tell whether the bottles are made of glass or plastic, but they look great either way, and they're undoubtedly recyclable.  The M-H website offers .pdf views of all the labels, a feature which won me over.  Pricing was my only issue with the company (and shipping from Australia surely wouldn't be cheap).

The products seem pretty impressive, with natural & chemical-free mixtures: The glass cleaner offers streak-free finish; the dishwashing liquid says it improves the condition of wastewater as it drains, leaving yr plumbing cleaner and odor free (with regular use); Boy's Bathroom cleaner touts strong cleaning power with "No need to open a window" ;and my favorite, Counter Intelligence food-safe surface spray is advertised as safe to use, "even on the dog!" There are two fragrances plus a fragrance free version (my usual preference) offered for every product - that's pretty nice.

Fonts: I see Georgia, and maybe Trebuchet, and I think the label is a stylized Shell (the top left hook from the H has been transplanted to the M).  I'm too lazy to figure out the other ones right now - although I've gotten really close with Garamond, or Adobe Garamond.

Something at the bottom of the page says Design by Geraldine Ward.  I'm not sure if that means the website, or the whole brand identity.  The website matches the bottle labels really well, so I wouldn't be surprised if she did do both.  (Neutra typeface on her site I believe.)

(via the cool hunter)