Ford Fusion on TV, Apple invades Pitchfork

Ford is coming out with a Hybrid version of its Fusion sedan for 2010. "We Speak Car" is the ad campaign's theme, emphasizing that Ford knows more than just trucks or vans. They've released 3 commercials (of which I'm aware), and they all have some great animated type swirling around. I know nothing about digital animation like this, but I enjoy the commercials:








and this one is my favorite, typographically:


I especially love when the car slides through the letters near the end of that last ad.
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It reminds me of the Apple ads on Pitchfork -- I've been meaning to blog about that anyway. (I must have watched it at least a dozen times.) I loved that the ad interacted with the website!
This was on Pitchfork's home page to accompany the redesigned Pitchfork website. (The exact same animation was on ESPN.com.):






There was apparently one of these on Yahoo Games as well, but really -- who uses Yahoo anymore?






**BONUS TV AD!**

This was by far my favorite Super Bowl XLIII Commercial, advertising Jay Leno's new show:

Benjy Ferree @ A Deeper Shade Of Soul

I've been on a major Blues + Soul kick lately - the older the recordings, the better. Re: these categories, it's rare for me to find a modern musician I like, let alone a white one. Well, I like what I've heard of current young guy, Benjy Ferree, but music is not what this blog is about.

The blog, A Deeper Shade Of Soul, had an entry about Ferree with a GIANT button to listen to a track from his album:



How could anyone not click on that? As it turns out, you have to click on a player, which appears when you roll over the button, but it still struck me as pretty brilliant. You're not paying for paper or ink or space.. why not try making the "Click to Play" button as large as the album art?

Speaking of the cover, I also really liked the cover. A solid portrait of Benjy, plus a good understated color on the overlaid title. The filled in B in Benjy bothers me, but His name definitely wouldn't be as readable without it. I would have found other soulutions though..

PS, the music is a combination of early Rock & Roll, Do-Wop, and electrified Blues (which I guess is immediately related to Rock). I recommend Benjy Ferree.